משתמש:Snowinwanderland/אביחי שוב עמי
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דף זה אינו ערך אנציקלופדי
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| דף זה אינו ערך אנציקלופדי | |
פרופ' אביחי שוב-עמי הינו בעלים של חב' Usp ניהול בע״מ ומשמש דרכה כיועץ עסקי ושיווקי בארץ ובחו"ל. מתמחה בתכנון אסטרטגיות עסקיות ושיווקיות, פיתוח מוצרים ושווקים, פיתוח מותגים ותקשורת שיווקית (פרסום, יחסי ציבור, קידום מכירות ותוכן שיווקי) והדרכה בנושאים אלה. במשך מספר שנים עבד והיה שותף במשרד פרסום. לפרופ' שוב-עמי ניסיון של מעל 25 שנים בייעוץ וליווי חברות גדלות ובנוניות בישראל באירופה וארה"ב. ייעץ ומייעץ לחברות תעשייתיות, גופים בתחום הפיננסי, חברות מזון ומשקאות, חברות תקשורת, תעשיית ההיי-טק, תעשיית הדיור מוגן, בתחום הנדל"ן ומרכזים מסחריים ועוד. פרופ' אביחי שוב-עמי הינו מומחה בתחום השיווק והפרסום במינהל עסקים, בעל תואר דוקטור למינהל עסקים בהתמחות שיווק מהאוניברסיטה של העיר ניו-יורק, תואר שני במינהל עסקים ותואר ראשון בכלכלה סוציולוגיה ואנתרופולוגיה חברתית מהאוניברסיטה העברית בירושלים. פרופ׳ שוב-עמי לימד בישראל, בארה״ב, באירופה ובמזרח הרחוק שימש בשלוש קדנציות, ראש המחלקה לשיווק ופרסום בבית הספר למינהל עסקים של המסלול האקדמי במכללה למינהל. היה בעבר ראש תוכנית ה-MBA למנהלים בבית הספר למינהל עסקים של המסלול האקדמי במכללה למינהל. תוכנית המעניקה גם תואר שני בשיווק ומימון מטעם של City University Of New York- Baruch College. בעבר לימד באוניברסיטאות תל-אביב וירושלים. שהה שמונה שנים בארה"ב לימד באוניברסיטה של מיאמי פלורידה וברוך קולג' בניו-יורק. פרופ' אביחי שוב-עמי כתב ופרסם מאמרים אקדמיים (בתחום האסטרטגיה, המיתוג, השיווק והפרסום והתנהגות צרכנים) ושני ספרים פרקטיים בתחום, האחד "אסטרטגיות שיווק עכשוויות" והשני "ניהול עסקי בעת המשבר הכלכלי".
Academic Education:
1982 Ph.D. in Business Administration, The City University of New York.
1981 M.Phil. in Business Administration, The City University of New York.
1980 MBA. (Marketing) Baruch College, The City University of New York.
1977 M.A. in Business Administration The Hebrew University of Jerusalem.
1975 B.A in Economics, Sociology and Social Anthropology the Hebrew University of Jerusalem.
Ph.D. Details:
Ph.D. in Business Administration, the City University of New York, 1982.
Advisor: Prof. Lion Schiff man
Title: The Impact of Product Safety Hazard Communication on Consumer Behavior
Academic Experience - teaching:
Full Time Academic Appointments:
2015- Present Peres Academic Center, Associate Professor
2013-2015 The College of Management Academic Studies, Associate Professor
1991-2012 The College of Management Academic Studies, Senior Lecturer
1983-1985 University of Miami, Assistant Professor
1982-1983 Baruch College – CUNY, Assistant Professor
1978-1982 Baruch College – CUNY, Instructor
Visiting and Part-time Academic Appointments:
2002-Present Baruch College the City University of New York (in Taiwan and Singapore) Adjunct Professor of Marketing
2011-Present International School of Management (ISM Paris) Adjunct Professor
2008-2010 Rutgers University (in China and Singapore ) Adjunct Professor of Business
2006-2006 National Taiwan University (NTU), Adjunct Professor of Marketing
1986-1991 Tel Aviv University, The Open University and Bar-Elan University, Senior Lecturer
Courses Taught - Undergraduate, Graduate and Executive MBA:
Entrepreneurship and New Product Development, Business Strategy, Marketing Strategy, Marketing Management, Marketing Research, Product-Brand Development and Management, Consumer Behavior, Advertising workshop, Creative Advertising Management, Advertising and Marketing Communication Management and Marketing Channels.
Academic Experience - Administration:
Peres Academic Center
2014-Present Director of the IAA (International Advertising Association) programs in advertising and marketing communication (undergraduate and graduate)
Director of the Mentorship Program
College of Management Academic Studies, School of Business Administration, Israel:
2001-2014 Head of the IAA (International Advertising Association) programs in advertising and marketing communication (undergraduate and graduate)
2010-2013 Chairman of the Marketing department
2007-2010 Head of the Executive MBA Program
2002-2006 Chairman of the Marketing department
1992-1994 Chairman of the Marketing department
Baruch College the City University of New York:
2002-2010 Executive director of the Executive EMS Program in Israel.
Peres Academic, School of Business Administration, Israel:
2015-2016 Head of the IAA (International Advertising Association) programs in advertising and marketing communication (undergraduate and graduate)
Membership in Professional Societies:
Member of the EuroMed Academy of Business.
Member of the AMA – the American Marketing Association.
Member of the ANZMAC – the Australian – New Zealand Marketing Association.
Positions and Public Activities:
2012-2014 "Yad Vashem", Israel" Member of the Avisory Committee
2009-2012 "The Ramat Poleg Sport Club" Member of the Managing Committee
2002-2007 "Yad Sharah" Advisor of the presedent
2002-2002 "Kav Lahaim" Advisor of the presedent
2001-2002 "The Ramat Poleg Sport Club" Member of the Managing Committee
Academic Service:
College of Management, Academic Studies:
Member of Teaching Committee, School of Business Administration
Member of the Lecturers Workers' Union
Chairman of the Marketing Committee
Member, Undergraduate Admissions Committee for over 30 year old students, School of Business Administration
Membership on scientific editorial boards of academic publications:
Chair session for the Euro-Med Conference, in Warsaw, Poland, September 2016.
Reviewer for the ANZMAC Conference, Auckland, New Zealand November 2013.
Chair session for Euro-Med Conference, Glion-Montreux, Switzerland, October 2012.
Reviewer for the Asia Pacific Journal of Marketing and Logistics, 2012.
Reviewer for the ANZMAC Conference, Perth Australia, November 2011.
Chair session for the ANZMAC Conference, Perth Australia, November 2011.
Chair session for Euro-Med Conference, Cerate, October 2010.
Chair of a Marketing Symposium dealing with dilemmas and conflict in the changing world of marketing communication. Euro-Med Conference in Nicosia, Cyprus, November 2010.
Chair session ANZMAC Conference, Christchurch, New-Zealand, December 2010.
Reviewer and chair session for ANZMAC 2002 Conference, Melbourne Australia, December 2002.
Reviewer for The Academy of Marketing Science’s Annual Conference in Miami Beach, Florida 1985.
Host-Chairman for the American Marketing Association Educator’s Conference on marketing theory, Ft. Lauderdale, Florida, 1984.
Professional Experience:
1988—present Usp Management Ltd. Owner and manager of a marketing and business consultanting agincy, specializing in developing business plans, marketing and advertising systems and strategies, product and brand development planning and strategies. Developed a Marketing Brand Equity (MBE) model and brand "Lovemaks" measure, which has been adopted by several leading companies in Israel.
Clients (among others):
Industrual Companies: Arad and Arad Technologies, Paz Energy, Nirlat Paints, Dubek, Zeraim Gedera (a seed company) – Singenta.
Finance: The Tel Aviv Stock Exchange, Bank Leumi of Israel, Bank Hapoalim, Bank Mizrahi, Discount Bank, Leumi Card (credit cards), Citicorp of Florida, Telco Federal (USA).
Hi-Tech: Microsoft Israel, Malam Systems, : Netcom Group, Amdocs, Arad Group (technologies and Water meters).
Construction: Malibo Israel, Rubinstein Buildings Co., Mizrachi & Sons, Shaked Netanel Co., Moskovitz Construction Co., Denisra Israel.
Food and Beverage: Ben & Jerry’s Israel, MBI (Carlsberg Israel), CBC (Coca Cola Israel), IBBL Spirit, Pregat, UAB – United Albanian Breweries. URB – United Romanian Breweries (Tuborg Romania), Dubck, A.K. Food Ltd. (importer and distributor), Fridland Candies (importer and distributor), Yafora-Tabory Industries Inc.( Schweppes, RC and other).
Senior Citizen Housing: Achuzat Bait, Bet Gil Paz, Achuzat-Reshonim, Achuzat-Poleg, Achuzat-Zahala, Ahozat Bet-Hacerm, Amigur, Ramat Tamir and Neve Oranim.
Insurance and Health Sevices: Harel Insurance, Clal Insurance, Migdal Insurance, Chemipal Ltd., Macabi Health Services, Calilt Health Services.
Fashion, Jewlary and Cosmetic: H. Stren, Indola (hair coloring), Gali (shoes and Fashion), Helena Rubinstein Cosmetics, Ifat Fashion.
Local Government: The municipality of Tel-Aviv, Natanya city mayor election.
Theaters: Cammery Theater, The Theater of Jerusalem, Haifa Theater.
Shopping Centers: Dizingof Center Mall, Kefar Cirkin, Rubinstein Shopping Centers.
Communication: Barak 013 Communications, Bezeq Communications.
Others: DHL Israel, the Israeli Toto, and others.
1985-1988 Shira Mayer Shuv-Ami Schkolnic Advertising Agency Ltd., Wimmer Tamir Cohen (Jacobson) Advertising Agency Ltd. Planning marketing and advertising strategies and research supervising for: Gali shoe and Fashion Ltd., Discount Bank, Tabory Industries Inc. (Soft drinks, Diapers etc.), Yeda Computers (the Mackintosh representative), Luna - Gal (water park), the Cammery Theater and others.
1982-1985 Marketing consultant for the management of Dade country Florida, U.S.A, Citicorp Savings of Florida, the U.T. Corp (an importer and exporter of Swiss and Japanese and Italian watches), Tropical Telco Federal Credit Union, Balogh chains of jewelry stores, SRC Inc. (flowers importers) and others.
1977-1982 Research assistant and Project coordinator in various marketing research studies for Marketing Systems Inc. a consultanting agincy, New York City.
Grants:
The Research Unit of the School of Business Administartion, College of management, Academic Studies:
1996 "Chronological Age, Cognitive Age and Ideal Age in Consumer Behavior"
2010 "A Comprehensive model for Brand Key"
2010 "A New Scale of Brand Commitment"
2011 "A New Model of Brand Equity"
2012 "Brand Commitment and Fans Identity in Sport"
1983-1984 University of Miami Summer Research Grant.
2009-2013 College of Management, Academic Studies, 5 research grants from the Research Unit of the Business School.
Scholarships, Prizes and Awards:
"Best Professor in Marketing" - The Asia’s Best B-School Awards are presented by CMO Asia with CMO Council as its Strategic Partner and Stars of the Industry Group as a research partner. May 2010.
Corporate - Affiliate Research Grant, The Business School of The University of Miami, 1985.
Scholar Assistant Program Award, Baruch College – CUNY, 1981.
Oscar Lasdon Doctor Dissertation Support Award. The Graduate School of the City University of New York, 1980.
Bernard M. Baruch Graduate Award, Baruch College – CUNY, 1980.
The Board of Higher Education Tuition Doctoral Grant Award. The Graduate School of the city University of New York, 1979.
Publications:
Books:
Shuv-Ami Avichai (2012), Business Management in Times of Economic Crisis, Agam Publication, September, Israel (in Hebrew).
Shuv-Ami Avichai (2011), Marketing Strategy Now, Agam Publication, October, Israel (in Hebrew).
Chapters in Books
Shuv-Ami Avichai “Marketing of Real State” (1997), A chapter in Real State in Israel by Meir Delbary, Orian Publications (in Hebrew).
Refereed Journal
Shuv-Ami Avichai (2017), "A New Scale of Brand Lovemarks," Sinergie Italian Journal of Management, Forthcoming.
Shuv-Ami Avichai and Tamar Shalom, (2017) "Demographic Differences of Perceived Service Quality in Emergency Rooms of Hospital Organizations,” International Journal of Organizational Analysis, Forthcoming.
Shuv-Ami Avichai, Demetris Vrontis and Alkis Thrassou (2017), “Brand Lovemarks Scale of Sport Fans,” Journal of Promotion Management, Volume 23, Issue 2, Forthcoming.
Shuv-Ami Avichai, (2016) "Brand Equity for Football Club Organizations,” International Journal of Organizational Analysis, Volume 24, Issue 4.
Shuv-Ami Avichai, (2016) “A New Market Brand Equity Model (MBE)," EuroMed Journal of Business, Forthcoming.
Shuv-Ami Avichai, (2016),"Brand Commitment to Football Teams: A Multidimensional Scale,” Advances in Economics and Business, 4(5): 250-260.
Shuv-Ami Avichai, Alkis Thrassou and Demetris Vrontis (2015) "Contemporary Sports Club Branding - Empirical Findings on Basketball and Value-Based Conceptual Constructs." The Marketing Review. 15(4). 503-524.
Shuv-Ami Avichai, Alkis Thrassou and Demetris Vrontis (2015) “Fans’ Brand Commitment to Basketball Teams- Establishing the validity and reliability of a new multidimensional scale,” Journal of Customer Behaviour. 14(4), 311-329.
Shuv-Ami Avichai, (2015) "The Impact of the Social Protest on Brand Commitment," Journal of Enterprising Communities: People and Places in the Global Economy, 10(4).
Shuv-Ami Avichai, (2014) “Happiness, life satisfaction and Sport Fans" Journal of Business and Economics, Volume 5, Issue 6, 283-287.
Avichai Shuv-Ami, (2013) "Social Protest: the Israeli Case", Journal of Enterprising Communities: People and Places in the Global Economy, Vol. 7 Iss: 4, pp.373 – 382.
Shuv-Ami Avichai (2013), "Lovemarks: Is it Love or Respect?" Research Journal of Commerce & Behavioural Science, Vol.2, No.4, 53-64.
Shuv-Ami Avichai (2012), “Brand Commitment: A New Four-Dimensional (4 E's) Conceptualization and Scale,” Journal of Customer Behaviour. Vol. 11, No. 3, 281-305.
Shuv-Ami Avichai (2012), "Speed- Marketing: A New Strategy for Fast Decision- Making," Advances In Management, Vol. 5 (11) Nov. 4-11.
Shuv-Ami, Avichai (2011), "The MPDTOR: A New Brand Key Model", China-USA Business Review, Volume 10, Issue 6 (June), 452-460.
Shuv-Ami, Avichai (2011), "The Impact of Life Satisfaction on Chronological Age, Cognitive Age and Ideal Age", Chinese Business Review, Volume 10, Issue 6 (June).
Shuv-Ami, Avichai and Leon G. Schiffman (1986), “Time Perception in the Diffusion of Health Hazard Communications”, Psychology & Marketing, Vol.3 No. 3 Fall 1986, 211-221.
Sideney I. Lirtzman and Shuv-Ami Avichai (1986), “Source Credibility of Product Safety Hazard Communication” Psychological Reports, 58, 707-718.
Research Under Review
Shuv-Ami Avichai. Ioanna Papasolomou, Demetris Vrontis. "The Antecedents and Consequences of Lovemarks: A Study of the Attitudes and Perceptions of Football Club Fans."
Bareket-Bojmel Liad and Shuv-Ami Avichai, “The Brand is my Workplace: Organizational Brand Equity, Employees' Commitment and Turnover Intentions.”
Shuv-Ami Avichai. Ioanna Papasolomou, Demetris Vrontis. "A New Measure of Brand Equity Status of Basketball Club."
Tamar Shalom and Shuv-Ami Avichai, “Force Feeding and Resuscitation of Patients with Advanced Dementia: The Public Opinion”
Shuv-Ami Avichai and Toder-Alon Anat “Exploratory Test of a New Football Club Aggression Scale.”
Shuv-Ami Avichai and Toder-Alon Anat “Exploratory Test of A New Scale for Sport Fans Social and Personal Identities.”
Papers published in proceedings of academic conferences:
Toder-Alon Anat and Shuv-Ami Avichai (2017) “Football Fans-centric Model of Brand Community: Exploring Fandom and Brandom Effects,” to be presented at the Euro-Med Conference, in Rome, Italy, September.
Shuv-Ami Avichai (2016) “A Conceptualization of Brand Status model for Sport Clubs,” Proceedings of the Euro-Med Conference, in Warsaw, Poland, September.
Shuv-Ami Avichai (2016) “The Antecedents and Consequences of Lovemarks, Commitment and Sport Spectator Identity in a Decision-Making Process of Football Club Fans,” Proceedings of the Euro-Med Conference, in Warsaw, Poland, September.
Shuv-Ami Avichai and Tamar Shalom (2016) “Religion and Service Quality Perception of Hospital Emergency Rooms,” Proceedings of the Euro-Med Conference, in Warsaw, Poland, September. Forthcoming.
Shuv-Ami, Avichai (2015), “Brand Lovemarks: Establishing the Validity and Reliability of a New Multidimensional Scale,” Proceedings of the Euro-Med Conference, in Verona, Italy, September.
Shuv-Ami, Avichai (2015), “Brand Equity for Football Club,” Proceedings of the Euro-Med Conference, in Verona, Italy, September.
Shuv-Ami, Avichai (2014), " Brand Lovemarks: An Exploratory Study ", presented and published in the Proceedings of the ANZMAC Conference in Brisbane Australia, December.
Shuv-Ami Avichai, Alkis Thrassou and Demetris Vrontis (2014), “An exploratory Research on Fans’ Brand Commitment to their Basketball Team,” Proceedings of the Euro-Med Conference, in Kristiansand, Norway, September.
Shuv-Ami Avichai (2013), "Fans’ Brand Commitment to their Football Team,” presented and published in the Proceedings of the Euro-Med Conference, in Estoril, Cascais, Portugal, October.
Shuv-Ami Avichai and Sivan Shuv-Ami (2013), "Creative Advertising, Classical Learning and Product Image,” presented and published in the Proceedings of the Euro-Med Conference, in Estoril, Cascais, Portugal, October.
Shuv-Ami Avichai (2012), "The Impact of the Social Protest on Consumer behavior," presented and published in the Proceedings of the of the Euro-Med Conference, in Glion-Montreux, Switzerland, October.
Shuv-Ami Avichai (2011), "The Impact of Love and Quality on Brand Satisfaction and Intentions", presented and published in the Proceedings of the ANZMAC Conference, Perth Australia, November
Shuv-Ami, Avichai (2011), "The Role of Brand Commitment in Customer-Based Brand Equity", presented and published in the Proceedings of the Euro-Med Conference in Crate, October.
Shuv-Ami, Avichai (2010), “A New Brand Commitment Scale for Market Segmentation”, presented and published in the Proceedings, ANZMAC Conference, Christchurch New-Zealand, December.
Shuv-Ami, Avichai (2010), “The MPDTOR: A New Brand Key Model", presented and published in the Proceedings of the Euro-Med Conference in Nicosia Cyprus, November.
Shuv-Ami, Avichai (2009), “Adjusting the BCG Matrix for the Recession", presented and published in the Proceedings of the ANZMAC Conference in Melbourne Australia, December.
Shuv-Ami, Avichai (2009), “Marketing Strategies for the Economic Crisis", presented and published in the Proceedings of the Euro-Med Conference in Salerno Italy, October.
Shuv-Ami, Avichai (2006), "Cognitive Age, Self-Image and Advertising ", to be presented and published in the Proceedings of the ANZMAC Conference in Brisbane Australia, December.
Shuv-Ami Avichai and Assaf Shelleg (2005), "Enigma Variations; Discoursing Music and Advertising", Proceedings, ANZMAC Conference, Perth Australia, December.
Shuv-Ami, Avichai (2004), “Personal Motivation for Implementing Cause-Related Marketing Strategies:An Exploratory Investigation” Proceedings, ANZMAC Conference, Arlington New-Zealand, December.
Shuv-Ami Avichai and Oren Kaplan (2002), “Is the Fear of Fear Itself Warranted? A Reassessment of the Ambivalent Effects of Fear Appeals”, Proceedings, ANZMAC Conference, Melbourne Australia, December.
Shuv-Ami, Avichai (1997), “From Childhood to Adulthood: The relationship between Life Satisfaction Chronological Age, Cognitive Age and Ideal Age” Proceedings of the 22nd Macro Marketing Conference , Bergen Norway, June.
Shuv-Ami Avichai and Yigal Tabori (1985), “The selection of new energy Source for Israel Future Consumption”, Proceedings of the 7th Miami International Conference on Alternative Energy Sources, 1985 Miami Beach, Florida.
Shuv-Ami, Avichai (1984), "Measures of Disconfirmation: An Integration", Proceedings of American Marketing Association, Winter Educators' Conference, Ft. Lauderdale Florida.
Shuv-Ami Avichai and Eli Seggev (1984), “Disconfirmed Expectancy: A Time-Impact Analysis”, Proceedings of the Academy of Marketing Science Annual Conference, Niagara Falls, New York.
Research in Progress
Shuv-Ami Avichai, “A New Service Quality Scale for Hospital Emergency Room"
Alon Anat and Shuv-Ami Avichai, “The Impact of Aggressive Behavior of Sports Fans on Consumers' Perceptions of Team Brand Lovemarks”
Shuv-Ami Avichai, “The Impact of Brand Lovemarks on Brand Commitment and the Behavior of Sport Fans.”
Shuv-Ami Avichai and Bareket-Bojmel Liad, “What Makes Life Meaningful? A Scale to Measure Sources of the Meaning of Life.”
Shuv-Ami Avichai and Toder-Alon Anat “A New Sport Club Aggression Scale.”
Shuv-Ami Avichai and Toder-Alon Anat “A New Scale for Sport Fans Social and Personal Identities.”
New Research Projects
Sport Clubs' Aggressiveness and Sport fans (compard to Feb. 2012)
Sample: 810 Sport fans (football & basketball) – collected Feb. 2017.
Planed Research: Developing a new scale of Sport Clubs' Aggressiveness
Developing a new scale of Sport Fans' Hatred
Testing the relationship between Sport Clubs' Aggressiveness and Life Satisfaction, Involvement, Performance, Premium Price, Commitment, Pessimism/Optimism and more.
The Meaning of Life
Sample: 1000 respondents. A representative sample of Israel (18+ years) - collected Feb. 2017.
Planed Research: Developing a new scale the Meaning of Life, Testing the relationship between the Meaning of Life and Cognitive Age, Chronological Age, Ideal Age, Life Satisfaction, Involvement, Performance, Premium Price, Commitment, Pessimism/Optimism, Sport Clubs' Aggressiveness and more.
Service Satisfaction in Geriatric Houses
Sample: 500 respondents. The Families of 2 Geriatric Houses. To be collected May, 2017.
Planed Research: Developing a new scale Service Satisfaction in Geriatric Houses, Testing the relationship of Service Satisfaction with Lovemarks, Recommendations and Intentions.