משתמש:VictorShelleg/Avichai Shuv-Ami

Avichai Shuv-Ami (Professor)

Avichai Shuv-Ami
Nationality			Israeli and American
Education			(Hebrew University (BA and MA
			City University of New York (Ph.D
Occupation			Professor, Business and Marketing

Avichai Shuv-Ami is a professor of business who also work as marketing consultant and researcher.  Shuv-Ami’s present focus is on the way marketing interconnects with subjective attitudes and the psychology of meaning. He relates essential factors to business development in such diverse areas as sport management and the changing gerontology industry.  A native of Netanya, Israel, Shuv-Ami lives today in that same costal city. The district of the Mediterranean ambiance continues to be the central aspect of his lifestyle. Netanya by the sea is locus for his planning, writing, meetings and welcome socializing. Shuv-Ami is also an artist, who has developed an expressionist approach to painting, using vivid colors that represent an optimistic perspective on life.  

Education

Shuv-Ami received his B.A in Economics, Sociology and Social Anthropology in 1975 and M.A. in Business Administration in 1977, both from the Hebrew University of Jerusalem. In 1980 he received an MBA (Marketing) from Baruch College, The City University of New York. In 1981 he received an M.Phil. in Business Administration and in 1982 he received a Ph.D. in Business Administration, both from The City University of New York.

Business Career

Prof. Shuv-Ami consults in the area of business strategy, marketing strategy, product and brand marketing management and advertising. For several years, he served as a working partner in an advertising agency. He has over 30 years of experience as a consultant on behalf of medium and large firms in Israel, Europe and in the US. Prof. Shuv-Ami consults in the finance industry (banks, insurance, credit cards and stock exchange); food and beverage (soft drinks, beer, wine and liquor); cosmetics industry, communication industry, hi-tech industry (new products and integration); and local governments. In further consulting work Prof. Shuv-Ami is especially concerned with the particular demands of marketing and business relating to the gerontology industry.

Academic Career

As an educator, Prof. Shuv-Ami has retired after 25 years from The College of Management in Israel.  He taught at several universities (University of Miami, Rutgers University, Tel-Aviv University among others) and colleges (Baruch College CUNY, College of Management, Peres Academic Center among others). Prof. Shuv-Ami develop and managed variety of academic programs including Executive MS in Business Administration, undergraduate and graduate programs in marketing and a special program of IAA (International Advertising Association) in advertising and marketing communication.  For 12 years he served as Chairman of the Marketing department at The College of Management in Israel. He has published two academic books.  One is concerned with marketing strategy (2011) while the other deals with business during economic crises (2012).

Published Research

Prof. Shuv-Ami initiated and developed a number of measurement scale. Theses including scales that measure: indicators of meaning in life, brand commitment, brand equity, brand Lovemarks, fans’ and sport club aggression, fans’ hatred, fans’ depression, fans’ optimism and fans’ social and personal identity. The main focus of Shuv-Ami, as a researcher, is branding and brand strategy. He published with others articles, on brand commitment, brand architecture, brand equity and brand Lovemarks^,,. His early research mainly dealt with Health Hazard^, . In recent years he also published with others in sport management including papers on fans’ aggression,, fans’ love-hate, team sport club brand equity^,, fans’ social and personal identity , fans’ commitment^, and fans’ team Lovemarks^,. Shuv-Ami also investigates verity of topics that he found important for the livelihood of the public in Israel. Such research topics include; meaning in life, service quality of hospital emergency rooms^,, healthcare in advanced dementia, service satisfaction of houses nursing care for the elderly, employment and the social protest and its consequences^,. Recently Prof. Shuv-Ami is concluding a project of 24 years of studying aging and its deference from the perception of age. Currently, Prof. Shuv-Ami is heading a group researcher from marketing, psychology and health management investigating the impact of the Covid-19 pandemic on consumption, psychological status and behavior during this period and expectations after.  

Selected conference publications

Shuv-Ami Avichai (2018), “The Impact of Ageing on Being a Fan of Basketball Club.” Proceedings of the Euro-Med Conference, Malta, September

Shuv-Ami, Avichai (2009), “Adjusting the BCG Matrix for the Recession." Proceedings of the ANZMAC Conference in Melbourne Australia, December.

Shuv-Ami Avichai and Oren Kaplan (2002), “Is the Fear of Fear Itself Warranted? A Reassessment of the Ambivalent Effects of Fear Appeals.” Proceedings, ANZMAC Conference, Melbourne Australia, December.

Shuv-Ami, Avichai (1997), “From Childhood to Adulthood: The relationship between Life Satisfaction Chronological Age, Cognitive Age and Ideal Age.” Proceedings of the 22^nd Macro Marketing Conference, Bergen Norway, June.

Scholarships, Prizes and Awards

"Best Professor in Marketing" - The Asia’s Best B-School Awards are presented by CMO Asia with CMO Council as its Strategic Partner and Stars of the Industry Group as a research partner. May 2010.

Corporate - Affiliate Research Grant, The Business School of The University of Miami, 1985.

Scholar Assistant Program Award, Baruch College – CUNY, 1981.

Oscar Lasdon Doctor Dissertation Support Award.  The Graduate School of the City University of New York, 1980.

Bernard M. Baruch Graduate Award, Baruch College – CUNY, 1980.

The Board of Higher Education Tuition Doctoral Grant Award.  The Graduate School of the city University of New York, 1979.